The PinkProductWorld.com™ Story

The PinkProductWorld.com™ story begins with several of the other stores in the ITI Web Stores family (www.itiwebstores.com). At the suggestion of one of the female employees, ITI first just added a couple of pink back scratchers to the www.backscratcherworld.com store. Practically overnight, these became best sellers in that store. Next, a few pink scales were added to the www.scale-it.com scale store and again, sales results were good. Finally, a collection of special "pink" edition personal airline seat belt extenders and some other pink travel accessories were added to the www.extend-its.com personal airline seat belt extender store and these new items produced similar encouraging results.

Now none of these products added to the ITI stores were conventional so called "pink ribbon" products but they were still selling quite well. This led to the thought that perhaps a web store which was focused on interesting pink products, a store where every product sale generates a contribution to breast cancer research regardless of whether or not the product is designated by the manufacturer as a "pink" product might be commercially viable - a chance to expand the store family and at the same time to provide support for a very worthy cause. It was a no brainer! And thus PinkProductWorld.com™ was born. Later, to more prominently acknowledge the manufacturers who did have a policy of contribution to the breast cancer research cause based on their product sales, the Double Pink™ category was created to highlight the extra contributions from each sale.

All of us have family and friends who have been touched by this terrible disease. If ITI can use some of our online real estate to help support the search for better treatment or hopefully a cure we think that it is an online store well worth building.